Festive Reindeer Cupcakes with Pretzel Antlers (Holiday Favorite!)
Reindeer cupcakes are the perfect treat to bring a little magic to your home party or holiday dessert table.
These adorable cupcakes resemble reindeer faces—with pretzel antlers, candy eyes, and red noses—making them a hit with both kids and adults.
In this guide, you’ll learn how to make moist chocolate cupcakes, top them with delicious frosting, and decorate them into festive reindeer.
We’ll also include natural coloring alternatives, creative variations, and useful baking tips.

Prep & Bake Snapshot
Prep Time | Cook Time | Total Time | Course | Cuisine | Servings |
---|---|---|---|---|---|
25 mins | 20 mins | 45 mins | Dessert/Cake | Western | 12 |
Ingredients List
Ingredient | For 6 Cupcakes | For 12 Cupcakes | Alternatives or Notes |
---|---|---|---|
All-purpose flour | 1/2 cup | 1 cup | Gluten-free flour blend |
Unsweetened cocoa powder | 1/4 cup | 1/2 cup | Use Dutch-processed for richer flavor |
Baking soda | 1/4 tsp | 1/2 tsp | — |
Baking powder | 1/4 tsp | 1/2 tsp | — |
Salt | 1/8 tsp | 1/4 tsp | — |
Egg | 1 | 2 | Flax egg for vegan |
Granulated sugar | 1/3 cup | 2/3 cup | Coconut sugar |
Vegetable oil | 1/4 cup | 1/2 cup | Melted coconut oil |
Milk | 1/4 cup | 1/2 cup | Almond or oat milk |
Vanilla extract | 1/2 tsp | 1 tsp | Almond or mint extract for twist |
Boiling water | 1/4 cup | 1/2 cup | Enhances cocoa flavor |
—
For Decoration
Item | Quantity for 12 cupcakes | Notes/Alternatives |
---|---|---|
Chocolate frosting | 1 cup | Store-bought or homemade |
Mini pretzels | 24 halves | For antlers—snap in half or use whole |
Candy eyes | 24 | Can substitute white chocolate dots + food pen |
Red M&Ms or red candy balls | 12 | Natural option: pomegranate arils or cherries |
Brown cupcake liners | 12 | Optional but helps give reindeer appearance |
Tools & Equipment
Item | Purpose | Alternative |
---|---|---|
Mixing bowls | For preparing batter | Any clean large bowl |
Hand or stand mixer | For blending ingredients smoothly | Whisk and elbow grease |
Measuring cups/spoons | For accuracy | Kitchen scale |
Cupcake pan | To bake cupcakes | Silicone molds |
Cupcake liners | Easy removal and clean baking | Grease pan well if skipping |
Spatula & scoop | Clean, consistent batter portioning | Spoon + ladle |
Piping bag & tip | For decorating neatly | Zip-top bag with corner snipped |
How to Make Reindeer Cupcakes
This recipe involves baking the cupcakes first, then frosting and decorating them to bring your cute reindeer to life. Let’s get festive!
Step 1: Combine Dry Ingredients
In a bowl, whisk together flour, cocoa powder, baking soda, baking powder, and salt. This ensures the leavening agents are evenly distributed.
Step 2: Beat Sugar, Eggs, and Oil
In another large bowl, beat sugar, eggs, and oil until well combined. The mixture should be pale and smooth.
Step 3: Add Wet Ingredients
Stir in the milk and vanilla extract. Slowly add the dry ingredients to the wet mix while stirring. Then add the boiling water last—this will thin the batter and help bloom the cocoa for a rich flavor.
Step 4: Fill and Bake
Preheat oven to 350°F (175°C). Line a cupcake pan with liners and fill each about 2/3 full. Bake for 18–20 minutes, or until a toothpick comes out clean.
Step 5: Cool Completely
Allow cupcakes to rest in the pan for 5 minutes, then transfer them to a wire rack to cool fully. This is essential before decorating.
Decorating Your Reindeer
Once the cupcakes are fully cooled, the real fun begins!
Step 6: Frost the Cupcakes
Using a piping bag or spatula, frost the tops of the cupcakes with chocolate buttercream. Smooth, domed frosting looks best for this theme.
Step 7: Add the Reindeer Face
- Press two candy eyes toward the top center of each frosted cupcake.
- Gently press a red M&M (or natural option like a cherry or cranberry) beneath the eyes to form the nose.
- Carefully break pretzels in half and insert into the frosting above the eyes for antlers. You can use whole mini pretzels for a stylized look.
Natural Coloring Options
If you’d like to tint your frosting or nose red without synthetic dyes:
Color | Natural Source | Notes |
---|---|---|
Red | Beet juice, cherry juice | Mix with frosting carefully |
Brown tint | Cocoa powder or espresso shot | Add a little at a time |
Eyes | White chocolate + food-safe pen | DIY candy eyes |
Variations to Try
- Peppermint Twist: Add 1/4 tsp peppermint extract to the batter or frosting for a festive flavor.
- Double Chocolate: Add mini chocolate chips into the batter for extra richness.
- Vanilla Base: Use vanilla cupcakes and dye frosting light brown with cocoa for a lighter reindeer look.
- Rudolph’s Friends: Use a mix of red, brown, and black candies for different reindeer noses.
Each variation brings a new flavor or character to your reindeer team!
Storage Tips
- Store decorated cupcakes in an airtight container at room temperature for 2 days.
- Refrigerate for up to 4 days if needed, but let them come to room temperature before serving.
- Undecorated cupcakes can be frozen for up to 2 months.
Common Mistakes & Fixes
Problem | Cause | Solution |
---|---|---|
Cupcakes too dry | Overbaking or too much flour | Check doneness early, measure flour properly |
Frosting melting | Cupcakes too warm | Always cool completely before frosting |
Pretzels getting soggy | Exposure to moisture | Add pretzels just before serving |
Candy eyes sliding | Frosting too soft | Chill slightly before applying eyes |
Wrap-Up
Reindeer cupcakes are not just adorable—they’re delicious and easy to make! Perfect for winter festivities, they’re sure to bring a smile to everyone’s face.
Try them with different flavors and decorations, and don’t forget to involve the kids in decorating!
Let us know how your reindeer cupcake herd turns out!